Frank has a great post “What Really Wins You an Estimate” over at photoshelter.com.
“It’s your lucky day. In your inbox sits an email with the subject line “Job Estimate”. You did it. You got the opportunity to bid for a job.
Those few minutes of elation quickly fade, though, when you start thinking of the brass tacks. How am I going to win this one? What will it take this time? First off, breathe. Congratulate yourself. You did something right to get to this point, whether it was a stellar meeting, a portfolio review or an email promo…or maybe all of the above. Nowadays breaking through the clutter is no easy feat.”